Saturday, August 29, 2009

"Nickelback" is now a codeword for bland uninterestingness

NYTimes article about Rock Band contained the following gem when describing how they kept their online "Rock Band Network" project a secret:

"Harmonix went to great lengths to keep its development secret, including giving it the unofficial in-house code name Rock Band: Nickelback, on the theory that the name of the quintessentially generic modern rock group would be enough to deflect all curiosity."

2 comments:

Simon said...

hey Hunter,

Hows everything going? I was wondering if you would be willing to sell the domain name staycation.com?

P.S. I'm jealous you work at Google. They won't call me back for an interview =(

Anyways, you can contact me at simon.wong51@gmail.com

Thanks!

Hunter said...

Hi Simon - feel free to make me an offer