- From pleasant to aggressive: the collection agencies use friendly voices for your first few calls to deliver helpful reminders. But ignore a few of these and they bring out the more gruff and aggressive voices on autodial.
- Unlike call centers, collection societies often look for voice actors with light accents, especially British. Why? "People tend to listen to anything that is different even if I am just saying 'Hey, you owe us money.'" Oh, and male customers respond particularly well to female British voices. In the words of one executive: "They think Elizabeth Hurley is on the other end."
- People listen longer to messages delivered by female voices but the male voice outperforms female in terms of spurring action.
Sunday, March 08, 2009
The "Freakonomics" of Bill Collection
WSJ reports that the slumping economy has resulted in a boom for voice actors needed to record "your payment is late" messages used by collection agencies. Best facts from the article: