Saturday, April 19, 2008

Breaking Away

Oh man, shouldn't everyone have a few break-a-way props at their disposal? Don't like what someone said at a meeting? Smash a coke bottle over their head for emphasis.

Friday, April 18, 2008

Google Gear: Best YouTube swag yet

My YouTube Neighborhoodie! (side note: hasn't abu ghraib ruined the 'thumbs up' picture?)

Tuesday, April 15, 2008

And Mylie Cyrus will lead the way

As I understand it, Mylie Cyrus is one of the biggest tween stars today - she has hit albums, tv shows and sold out concert tours. But yet somehow she still has found time to create a YouTube channel with her BFF and back-up dancer Mandy. They frequently release lightly edited videos of them goofing off, singing and dancing to new hot songs, and basically just being teenagers. They don't seem to worry too much about production values. Their videos are really authentic. And they are connecting with their audience in a big way - after less than two months they already have the 20th most subscribed YT channel of all time.

I always suggest advertisers and big media should look to our organic successes for understanding how best to connect with the YouTube community. The name recognition and cross-promotion that Mylie leverages here isn't unique to her -- many brands, celebrities and content producers have the same opportunity to use this medium in new ways. I'm excited to see more and more doing so each day.

Saturday, April 12, 2008

Phix launches

Yesterday some samples of Phix arrived in the mail heralding the debut of my friend Will's new company. Phix is focused on nutritional supplements and their first product, Phix Energy promoted improved energy and mental clarity. Next up are Phix Beauty, Immunity and Sleep.

Friday, April 11, 2008

Capital bests Labor

Turns out hard work and sweat doesn't always carry the day. Capital (VCs) beat Labor (entrepreneurs) today in kickball. Last year we beat Capital in dodgeball so the grudge match is tied 1-1. Until 2009.....