Lovin' the Machinima.com Model

I love all YouTube partners but am definitely impressed with what Machinima.com has been doing carving out their niche of well-produced short-form animation. Earlier this week they announced signing 15 TV writers to create videos with them. By using technology Machinima is taking advantage of the online platform and its unique properties, not trying to merely shrink TV down to fit into a flash player.