Let's see what has happened around Google's Lively launch:
- The dot net (lively.net): Owned by Russell Lively since 2001. Currently a dead site. My guess is that Google tried to buy the domain, he said no, and is now entertaining offers :)
- The www variant (wwwlively.com): Registered at the end of June (leak!) and now redirecting to a competitive 3d web product: http://www.exitreality.com/. Boo! if ExitReality is involved with this redirect.
- The com variant (livelycom.com): Registered today and redirecting to a page of PPC ads.
- The most common misspelling (livly.com): Seemingly unrelated and registered since 2002.