The destination URL
FriendFeed.com: Owned by Bret Taylor (FF founder), registered 2005
The usual suspects
- The Dot.Net variant
- FriendFeed.net: NO - Owned by someone in Arizona, created July 2007, redirects to a Google Apps iGoogle page
- note - .com extensions are much stronger than .net, you really don't get as much "oops, was that a .net or .com, but people often register the .net as a safeguard anyway
- The most common misspelling
- FrendFeed.com: YES - Owned by Bret Taylor, registered in Sept 2007 (must have been when they were getting serious about launching).
- other misspellings should be considered based upon how likely they are and the size of your audience, etc (see below)
- The WWW variant
- wwwFriendFeed.com: NO - Registered by a squatter in NY on Oct 1 - the same day FriendFeed launched (surprise!). Has a two-click ads implementation (where the landing page has categories, then you click to get PPC ads for that category). Look at their WhoIs entry. When your Technical Contact is "Legal Department" do you think that looks a little guilty?
- the www
is a common typo. Free advice: register this for your trademark
- The Com.com variant
- friendfeedcom.com: NO - Another squatter. This one Romanian and registered on October 2. Two-click ads implementation.
- Same advice as above - the
com.com is another common typo
- the savvy of your audience (young/old, english speaking/foreign)
- feed vs bookmark vs type-in traffic for your site
- complexity of your domain name (coined word, generic noun, length, sound alike?, synonyms, etc)