When EA acquired SingShot i posted about their new Sims plans for an online casual world. Now, Marketing Week reports similar.
I've met Bing Gordon, EA Founder and creative visionary, a few times. He had a great statement about the future prospects of virtual environments (paraphrasing): "Online worlds will become part of every teenager's life because of the ability to try on different personas."
Think that's a market they're interested in? Yup.